Do you remember that time when the Royal Bank of Scotland launched the RBS app that gets you emergency cash when you lose your card?
If you’re going to be creative and innovative, aim it toward pleasing your customers, and they’ll love you AND you get more customers. So much hooplah has been around marketing and SEO lately, especially with the new changes from Google and other platform algorithms, that entrepreneurs are so jacked up about marketing and SEO, and forgotten about their customers. Continue reading “The Business of Being Charming: Service Design for Customer Delight” »
I’ve heard plenty about this from my friends. They know Jan and I make money online. When the subject comes up, there’ usually some sage nodding and admittance that the money is in the Internet now. And then come the questions, “Do you do blogging?” “How do you make money blogging?”
If I had five pounds for every time they asked me that, I’d have a hundred pounds by now. Hey, I’m realistic about numbers! A hundred pounds doesn’t a rich man make either.
Look at this page right now. You see ads on the right, don’t you? That’s it. For my other websites, that’s how I make money as well. Through ads.
Older entrepreneurs face a lot of prejudice and plenty of naysayers, especially in this age of digital everything. People think we can’t keep up, or that we should just invest and let the young ones do the job. You know the saying you can’t teach an old dog new tricks? It annoys me. Not only does it make degrading assumptions, it also conditions a mindset of excuse: I’m old, and my ways are set, and that’s why. Continue reading “Older Entrepreneurs, New Habits: Conditioning for Success” »
Probably the first word that comes to mind when someone asks you what’s great about your business is that it’s innovative. You should be careful about using that word nowadays since it doesn’t seem to serve its purpose like it used to.
Passion is always bandied about when it comes to business. Elders always say to the young, “Pursue your passion.” And now for seniorpreneurs, it’s even more prevalent. “Now I’m retired, I’ll be my own boss. I’ll go after my passion.”
Anecdotal evidence suggests people’s fear of public speaking is so high they would rather be in the casket than giving the eulogy when attending a funeral. People would rather die than speak in public!