I now have a basic plan of what I want Seniorpreneur to be about and how I intend to make an income from the website it is time to think about actually getting a website built, but before I do that the first port of call is to get a logo created.
The logo will be the first thing people see when they reach the website or come in to contact with Seniorpreneur.
It needs to be memorable. It needs to be simple. It needs to represent me. It needs to highlight the path I have walked, and the journey I will take. It needs to show I have weathered some storms. It needs to be modern—showing our ability to evolve, grow and redefine our future.
Maybe I’m asking too much? Maybe it’s just a logo? I’m sure if I spoke to graphic designers they could tell me the “ins” and “outs” of why a logo is so important. Actually, I might just do that, speak to a graphic designer and get their thoughts on what makes up a perfect logo and identity.
Why have One when you can have Many
Rather than use just one graphic designer and get a few different examples of what the logo could look like I decided to embark on using a crowdsourcing website. It just seemed to make sense to me.
Sites like 99 Designs and Design Crowd allow you to run competitions. All you need to do is register for free account then you’re on your way to creating your first design competition.
In the end I decided on 99 Designs. You have four logo design competitions to choose from – Bronze, Silver, Gold and Platinum.
If you have a clear idea of what you want you could possibly get away with opting for the Bronze or Silver competitions, but for me, I wasn’t 100% sure, and I wanted a good designer so I chose the Gold competition.
There are options for complete branding packages which include logo, business card, letterhead and all the associated bumpf, as well as website design competitions. But for me I just wanted a logo. Getting the website designed and built I’ll do elsewhere, which I have explained here.
Launching a Competition
Before your competition can be published to the community of designers you need to complete the brief. Questions include:
- Name for logo
- Slogan or strapline for logo
- Description of your company and target audience
- The industry for your business
- Preferred type of logo
- Samples of logos you like
- Values of your logo e.g. Masculine vs Feminine, Simple vs Complete, etc
- Colour preferences
- Where your logo will be used – website, print, television
You want to provide as much detail with as many examples as possible, especially if you choose one of the cheaper packages. This will really assist the graphic designers in understanding what you want. If you’re interested here’s my logo brief outlined on 99designs.
TIP: When setting up your brief I would recommend selecting a “Blind” competition. This means none of the graphic designers can see each others concepts.
When the initial designs started coming in I have to admit I was slightly disappointed. I thought ‘heck if this is the quality I’m back to the drawing board.’ Fortunately I had paid extra for the Gold Package and my account manager, Lucy, dropped me an email. She suggested I add some extra details to my brief, which I did. She also pointed out that many designers may take time to develop their concept before submitting their initial design.
To give you an idea you can see some of the designs I received on Day 1. The one in the centre, with the tombstone on the “P” was my favourite. Either the designer had a sense of humour or they wanted see us seniorpreneurs pushing up daisies.
Things Started to Improve
Over the course of the next 24 hours designers started uploaded what I thought were better quality logo concepts. Take a look for yourself below.
As you can tell from the current Seniorpreneur logo on the website I swayed towards the logo in the top left position.
Maybe it’s personal preference, but this logo clicked with me for the following reasons:
- It was simple and is easily recognisable
- I liked the font. I felt it was modern with but slightly weathered–a bit like me
- The word “SENIORPRENEUR” looked like it was written on a path, highlighting where I’ve been and where I may go
Now it’s Time for Feedback
Although I was happier with the quality of the logos I still wasn’t satisfied. Improvements were needed. The good thing with 99designs is you have the ability to give ongoing feedback for each design you would like updated. You can leave feedback, rate the design and eliminate designs too.
This process of providing feedback then receiving updated logos from the designers occurred a couple more times. Remembe, when providing feedback make sure you’re specific. It will make both yours and the designers lives a little easier, and you will get a logo you’re happy with.
And here is the final result. All in all it took just under a week from launching the contest to choosing the winning design.
Once I awarded the winning designer the process is fairly simple. During the design handover your logo files are uploaded by the graphic designer to 99designs so they can be downloaded by you. Here’s the process:
1. Sign the Design Transfer Agreement to gain ownership of the design
2. Accept the design files from the designer in the format you require
3. Approve the payment to your winning designer
Now you know the steps I took to get the Seniorpreneur logo created.
Thanks, 99 Designs.
Like many people around my age we are redefining what retirement is all about. Our generation is not satisfied with just sitting around waiting for time to pass. We’re breaking the rules and making our latter years mean something.
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