Two decades ago figuring out a problem would have required me to do a certain degree of sleuth work involving trips to libraries, burying my nose in journals and manuals, and doing numerous guess-and-checks. Nowadays, I just type a few words in a nifty search box, and voila, I get a solution in a matter of seconds.
More than just transforming how we think and learn, the Internet has revolutionised the way we conduct business. Technology has brought the barriers to entry down to almost nothing, levelling the playing field for entrepreneurs of all kinds and ages. Seniors looking into building businesses online are presented with ample opportunities to do so without feeling constrained by a lack of tools and resources. As it happens, plenty of e-commerce online shop builders have cropped up in the market offering various solutions and services. With so many options, however, it’s easy to get balled up.
I was close to gormless when I first started doing things online, and I sort of had to make things up as I went along. Not everyone, though, has a margin for mistakes and the luxury of trial and error – particularly when it could become costly in terms of resources expended. Starting a business at 60, you probably have enough on your plate; I’ll be glad to cut down a portion of it with a tip: Shopify is just the ticket for online start-ups!
Why Should Seniorpreneurs Choose Shopify?
Value for Money
To encourage people to start their own businesses,Shopify has kept its prices reasonably low. What’s more, Shopify is hosted which means you need not shell out more cash to have your own servers nor hire a professional to deal with them. We older entrepreneurs, by virtue of experience, are typically better at handling risks. But we would do well to keep expenditures under control especially if we find ourselves dipping into life savings. Shopify definitely has a desirable price/performance ratio. You can even capitalise on the whole Shopify experience without spending a single penny! Their 14-day free trial will not require you to provide your credit card details, giving you freedom to take advantage of their services without commitment and worry, albeit for a limited time.
Ease of Use
Shopify is certifiably friendly to those who hold a basic level of online competency. Hosting, security, speed – they manage all the technical rigmarole and provide you with all you need to get your business started. In business, you can benefit from partnering with or hiring someone who possesses a skill that you lack. If you don’t have the know-how to build a house for yourself, you simply hire a contractor to do the job. Similarly, if you lack the technical expertise AND budget to start an online store, you can partner with Shopify. This brings a breath of relief to older entrepreneurs who are still in the process of embracing innovations brought about by technology. If you do have a small budget to get your shop up and running, you can even turn to a Shopify Expert to help you implement advanced features to your store. Experts are Shopify-approved designers and developers who can save you time and effort with slightly more complicated custom work.
Tech Support Safety Net
It’s understandable why older people in general can be anxious about the Internet; it is a volatile and fragile environment with so many things happening unexpectedly, like websites acting crazy or crashing. When this happens to your online store, imagine how scared and alone you’ll be feeling if all you can turn to for help are forum community members who may or may not respond. Shopify can help senior entrepreneurs overcome anxieties, improve skills, and develop confidence in using technology. They have one of the most trustworthy, quick-acting and knowledgeable support teams available around the clock via phone, e-mail, or chat.
Limitless Design Options
People value simplicity and ease of use, but they also hold style and aesthetics in high regard. Since Shopify handles everything from end to end, store owners have more time to focus on other details such as the design of their stores. Shopify offers a wide array of custom-built themes that can be purchased via their marketplace, and customised, should you wish to do so at a later time. Speaking as a cost-conscious seniorpreneur myself, I’d recommend going with a free theme for a start, and just upgrade when you can or need to.
Like many people around my age we are redefining what retirement is all about. Our generation is not satisfied with just sitting around waiting for time to pass. We’re breaking the rules and making our latter years mean something.
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